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Endangered Species Initiative
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The Endangered Species Initiative is a fictitious nonprofit organization that advocates for and protects endangered species. The primary focus of the organization is to protect biodiversity & create a future in which wildlife can thrive.
The project also aims to encourage the target audience to support conservation efforts & promote education surrounding endangered species.
Educational trading cards were created as visually appealing, collectable sources of information about particular endangered species. All profits made from the sale of the cards would be used to support conservation efforts.
The paw-print element of the logo represents our potential to positively change the lives of animals, while the heart signifies the love & care the organization strives to give to every endangered species.
Hand-drawn illustrations add authenticity to designs while appealing to collectors who value unique artwork
Packaging features bold shapes and art nouveau elements, designed to be visually interesting & intrigue the target audience
Information on the back of each card is organized clearly to highlight key information about each endangered species
Instagram carousel promotes the protection of endangered rainforest species
Press button below to see more process work.
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Logo, 3 Trading Cards, Packaging, & Instagram Carousel
Brand Identity, Print & Packaging Design, Design for Social Media
Tools: Adobe Illustrator, Photoshop, Procreate
Brand Identity, Print & Packaging Design, Design for Social Media
Tools: Adobe Illustrator, Photoshop, Procreate