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Lazy Oaf Clothing Catalog
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This project includes a 14 page clothing catalog created for the brand Lazy Oaf, along with a series of four Instagram posts. All elements were designed to highlight Lazy Oaf’s bold & playful brand identity.
The goal of the project was to showcase Lazy Oaf’s unique clothing designs through creating compositions meant to be viewed as artwork rather than advertisements.
Elements are arranged in a collage style to reflect the brand’s playful & nonconformist identity
Typeface with hand-painted street art feel reflects brand identity
Illustrative elements are used to add a sense of playfulness
Glitch imagery emphasizes alternative clothing style
Instagram posts designed to promote Lazy Oaf’s products while building a relationship with the target audience
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Catalog & Instagram Posts
Layout & Editorial Design, Social Media Design
Tools: Adobe Illustrator, Photoshop, InDesign
Layout & Editorial Design, Social Media Design
Tools: Adobe Illustrator, Photoshop, InDesign